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How to Effectively Measure ROI in Print Advertising
Print ads are still important in marketing, easily reaching the audience. They’re shown to bring better results, be more trusted, and memorable than online ads. For small businesses, they’re a ...
Technology
Case Study: The Impact of Print Analytics at a Major Publishing House
Print analytics is changing how Cobb Publishing works, making it more efficient. This change is happening as the world of print media shifts and digital grows. With 500 workers, Cobb ...
Technology
Top 5 Print Analytics Tools: Features and Comparisons
Welcome to our detailed guide on print analytics tools. In today’s world, print marketing is still key for companies. But, to succeed, you need to track your print campaigns with ...
Technology
Legal and Regulatory Updates Impacting the Print Industry
The print industry is always changing. This brings new legal and regulatory updates. These affect printing and publishing businesses a lot. Knowing about and following these updates is key for ...
Technology
Key Performance Indicators (KPIs) for Print Businesses
Print businesses today use lots of data from their software systems. But, it can be hard to keep up with all the data every day, week, and month. This is ...
Technology
The Decline of Traditional Printing and the Rise of 3D Print
Traditional printing methods are changing because of 3D printing. This new method, or additive manufacturing, is making a big impact on how we make things. Big companies like GE, Lockheed ...