Key Performance Indicators (KPIs) for Print Businesses


Print businesses today use lots of data from their software systems. But, it can be hard to keep up with all the data every day, week, and month. This is why it’s key to pick out specific KPIs that link with your business goals.

The right KPIs can help get your team more involved, make customers happier, and show where you need to improve. Choosing clear, measurable KPIs for every part of your business and using a good Print MIS tool will help you keep track of your goals.

Some KPIs used often in print businesses are monthly sales growth, new customers, and sales cycle time. They help measure how well your business is doing, how much you’re making, and how fast you’re growing.

Using these KPIs, print businesses can understand their performance better. This knowledge can lead to smarter choices, and improve the business over time. So, let’s look more into which specific KPIs are best for different parts of a print business.

Sales KPIs for Print Businesses

This section focuses on the top sales KPIs for print businesses. Sales are vital for any print business to thrive. It’s crucial to monitor specific KPIs to watch your sales team’s performance and find ways to do better.

Below, you’ll find key sales KPIs that print businesses should keep an eye on:

1. Monthly Sales Growth: Watching your monthly sales growth gives you a big-picture view. It helps you spot trends and figure out where you can make things better.

2. New Customers Acquired Each Month: Getting new customers is key for growing your business. By tracking how many new ones you get each month, you can see how well your team’s efforts are paying off.

3. Customer Turnover Rate: Keeping customers happy keeps your business going strong. Keeping an eye on how many customers leave helps you find and fix problems, keeping more customers around.

4. Sales Cycle Time: Knowing how long it takes to close a sale is important. This measure lets you find and remove any snags in your sales process, making things run more smoothly.

5. Average Number of Activities to Close a Sale: The more steps it takes to close a sale, the harder and slower it can be. By figuring out and cutting down on these steps, you can boost your team’s efficiency.

6. Revenue Per Salesperson: Knowing how much each salesperson is bringing in helps you see who your stars are. It’s a great way to support and reward your top performers.

7. Time Required to Process Estimates: Quick estimates can impress customers and help close deals faster. Keeping track of processing times shows you where you can speed things up.

8. Average Value of Invoices: The size of your invoices shows how well your team is landing big sales. By keeping an eye on this, you can help them focus on scoring those high-value deals.

By keeping an eye on these KPIs, print businesses can better understand their teams’ power, the cost of getting new customers, and their revenue. Regular checks on these numbers generate insights for smart business moves, driving your print business to success.

Production and Efficiency KPIs for Print Businesses

Being efficient is key for print businesses to do well and make money. It’s important to watch and improve on specific Key Performance Indicators (KPIs). These help spot issues, boost how much you get done, and make customers happier.

For print companies, keeping an eye on certain KPIs is vital:

  1. Percentage of Defective Prints: This KPI checks how good your prints are. It makes sure you deliver few faulty prints to customers.
  2. Percentage of On-Time Deliveries: This KPI shows how reliable your business is. It measures if you can meet deadlines and deliver orders when promised.
  3. Average Administrative Costs per Order: Watching this KPI helps you check how well your office tasks are being done. This includes processing orders, making invoices, and helping customers.
  4. Equipment Utilization Ratio: This KPI looks at your production machines’ efficiency. It measures how much they are used compared to their full potential.
  5. Value of Work in Progress: This KPI shows how much your unfinished print jobs are worth. It helps you see your current tasks and possible earnings.
  6. Value of Work in Process: Much like the last KPI, this metric shows the value of print jobs currently in progress. It’s another way to check how well your production line is working.
  7. Percentage of Orders Outsourced: By tracking this KPI, you can see how many jobs you get done by outside sources. It affects your spending and how much work you can handle in-house.
  8. Average Time per Order in Each Production Phase: This KPI measures how long each print job takes from start to finish. It helps find areas where you can do better and cut down on waste.

Keeping an eye on these KPIs offer good clues into how well you are producing, fulfilling orders, and managing costs. This data helps you improve your methods, make customers more satisfied, and push your print business forward.

Financial and Sustainability KPIs for Print Businesses

Keeping an eye on your print business’s financial success and sustainability is key for the future. It’s important to watch certain financial indicators to see your profits and growth possibilities. A main financial KPI is the net profit margin. It looks at how much profit your company makes compared to its revenue.

Another vital financial KPI is each product’s average profit margin. This helps find your best-selling items. It then lets you focus more on these products. Watching your net profit’s growth tells you if your strategies are working or need changes.

Being green is also crucial for print companies. Setting sustainability KPIs helps cut down your company’s harm to the environment. Vital targets involve using less energy, creating fewer greenhouse gases, using fewer resources, and making less waste. Keeping an eye on these areas highlights ways to run cleaner and more efficiently.

Both financial and sustainability KPIs are essential for your print business’s well-being. It’s vital to check and study these numbers regularly. This way, you make choices that are smart and responsible. By focusing on your business’s money matters and green efforts, you pave the way for lasting success. You also help your industry move towards a better, more sustainable future.

Jade Parkin